In this episode, we delve into the fascinating world of the ever-evolving relationship between people and food. While women gear up to hit the beaches and the pharmaceutical market buzzes with the frenzy around the latest weight loss drug, we explore the delicate balance between pharmaceutical giants' expansion plans and the quest for lasting health solutions. Taking a trip down memory lane, we unravel the intricate ways advertising has shaped our perception of food, turning it into a friend, a celebration, and even a saviour. But, is food truly a friend or a foe? Discover the transformative power of the mind and embark on a journey towards a healthier, more conscious relationship with food.